Leveraging Value Add Programs to Support Economic Recovery

Webinar Presented by AmCham Abu Dhabi

AmCham Abu Dhabi in collaboration with ADNOC, ALDAR and Etihad hosted a live webinar on Wednesday Nov. 18th, 2020  on ” Leveraging Value Add Programs to Support Economic Recovery”.

Moderator:   Dr. Tom Deeb, VP, T&M Associates.


  • Mona Ahmed Balalaa: Manager ICV Execution ADNOC
  • Sultan Almheiri: Local Content Manager Sourcing & Procurement Etihad Airways
  • Kim Schofield: Founder and Managing Partner O2K Limited
  • Leya Al Damani: VP Sustainability Department Procurement ALDAR




Patent Issued on Method for The Removal and Control Of Arthropods

T&M Associates’ US Patent 10015969B2 on “Method for The Removal and Control Of Arthropods” issued.  The technology demonstrated 100% effectiveness in bed bug and control. The methodology was tested in tenement rental units in San Francisco. The property owners had previously tried several methods and technologies, all of which failed to control the bed bugs.

Related patents:  CA2884601, EP2894974, WO/2014/043428, AU2013315378, NZ705814

Publication: Implications of ADNOC’s In-Country Value Add

Constantine Frank-Fahle, Dr. Maria Beug-Deeb, and Elisabeth Deeb authored   “Implications of ADNOC’s “In-Country Value Add” program (ICV) for Doing Business with ADNOC”, which was published in The Procurement Lawyer (54:4) Fall 2019.

Localization & Local Content in the U.A.E

Joint Business Group Breakfast Seminar

On Wednesday Oct. 30, 2019, six Business Councils in Abu Dhabi along hosted a joint seminar on “Localization & Local Content in the UAE: Where are we? Where are we heading?” Invited speakers included Dr. Tom Deeb, T&M Associates

Localization programs have a long tradition in the UAE. While the defense industry has typically used  “offset” or Industrial Cooperation programs, ADNOC has launched an In-Country Value (ICV) program, which was followed by the Abu Dhabi Value (ADV) program soft-launched by the Department of Economic Development (DED) in Abu Dhabi. Offset and ICV/ADV programs are procurement-driven and require a reciprocal economic contribution to the UAE, of a designated percentage of the value of the contract awarded. Foreign defense companies are granted offset credits under the Tawazun program in exchange for meeting their localization commitments. Under the ICV/ADV programs, suppliers are granted a localization score based on their local “footprint”.


Welcome Address by Oliver Oehms, CEO, German Emirati Joint Council for Industry & Commerce (AHK)
Legal Insights on ADNOC’s In-Country Value Program (ICV); Department of Economic Development’s Abu Dhabi Value Program (ADV); and Tawazun Economic Council’s Economic Program by Dr. Constantin Frank-Fahle, LL.M., Senior Lawyer, SCHLÜTER GRAF Legal Consultant
Localization Programs in the UAE – Update on the Programs’ Status,  by Dr. Tom Deeb, T&M Associates
Finding and Implementing a Unified Localisation Strategy in the GCC by Michael Hackenbruch, Senior Manager Commercial, McDermott
The Tawazun Economic Program and Synergies with ICV/ADV by Kim Schofield, Managing Partner, O2K Limited
Panel Discussion: How can the defense and oil & gas industries collaborate to satisfy their localization/offset requirements? Synergies between the industries and opportunities to leverage.

Doug McEwan, Director of Marketing and Contracts – Middle East and Asia, Borr Drilling Management DMCC

Helmut Reichelt, Head of Diehl Defence Representative Office Abu Dhabi

Jens Winkelmann, Managing Director, Endress+Hauser UAE

Moderation: Oliver Oehms, CEO, German Emirati Joint Council for Industry and Commerce (AHK)

Participating Business Groups:

Amcham Abu Dhabi
BENELUX Business Council
British Business Group Abu Dhabi
Canadian Business Council Abu Dhabi
German Emirati Joint Council for Industry & Commerce (AHK)
Swiss Business Council

Oil & Gas in GCC: Opportunities Abound

Benelux Business Council Breakfast Seminar at ADIPEC

On November 12, 2019, Dr. Tom Deeb presented “Oil & Gas in GCC:  Opportunities Abound”, at the Abu Dhabi International Exhibition & Conference (ADIPEC).

Dr Deeb presented the opportunities, challenges, and ways companies can differentiate themselves in this market. Dr. Deeb’s presentation included:

  • the role of Value Add programs, such as Saudi Aramco’s iktva and ADNOC’s ICV,
  • how Value Add programs can be used as a tool to differentiate and gain a market advantage
  • how Value Add programs help European suppliers gain greater share or new markets in the GCC.

Elisabeth Deeb, T&M Associates, also attended the Benelux Business Council Breakfast Seminar at ADIPEC and was available to answer questions.

Localization Programs in the UAE

PESA Middle East District Meeting

On November 12, 2019, Dr. Tom Deeb presented “Localization Programs in the UAE”, at the PESA Middle East District Meeting. Dr. Deeb discussed the importance of economic development to the UAE and gave an update on the progress of the ADNOC ICV program.

Opportunities in Oil & Gas in the Middle East

Danish Export Association Member Conference

In September 2019, Elisabeth Deeb, T&M Associates, was invited to present “Opportunities in Oil & Gas in the Middle East” at the Danish Export Association Member Conference in Esbjerg, Denmark.

ICV: Achievements, Expectations and Business Implications

Joint Abu Dhabi Seminar

On April 25, 2019, AmCham Abu Dhabi invited Dr. Tom Deeb, VP T&M Associates, to speak on “ICV: Achievements, Expectations and Business Implications”.  Dr. Deeb discussed the achievements, expectations and business implications of ADNOC’s In-Country Value Program.

Dr. Dalia Samra-Rohte (Deputy CEO, AHK) moderated the seminar. Dr. Constantin Frank-Fahle, LL.M.  gave insights on the legal impact of ADNOC Group’s In-Country Value (ICV) program. The program concluded with a panel discussion on the practical experiences with ICV with Michael Bueker (Chief Financial Officer of Siemens LLC) Steve Abbiss (General Manager of TechnipFMC) and Vaishak Mantodi (Sales Abu Dhabi Region, Wika Middle East).

AmCham Abu Dhabi, British Business Group, BENELUX Business Council and the German Emirati Joint Council for Industry and Commerce (AHK) hosted this event.

Managing Localisation Programs – Is it time for a Chief Localisation Officer

In a very interesting article, SCHLÜTER GRAF Legal Consultants make the argument that for companies to survive and thrive in the ever-changing Value Add and Local Content Oil and Gas world, they will need to invest in management level human resources.  The rational for this is quite straight forward: various National Oil Companies (Aramco, ADNOC, PDO and now QP) all have specific Value Add programs, each program is different, there is no mutual recognition, the programs change over time, and it is a requirement to participate in order to do business with these oil companies or their supply chains.

Understanding the programs, how to maximize the benefit of the programs to your company, determining the strategies required for successful participation as measured by winning tenders requires a management level position to oversee the programs and compliance.  In addition, as each program is different there are specific legal and tax implications.

For the full article please download here: 181213 Managing Localisation Programs chuelter graff (1)

Dr. Tom Deeb in Keynote Speaker at ADIPEC Kick-Off Breakfast

On November 12, 2018, Dr. Tom Deeb was the Keynote Speaker at AmCham Abu Dhabi’s ADIPEC Kick-Off Breakfast. 

Dr. Deeb spoke on Unconventional Oil and Gas in the GCC.  Elisabeth Deeb also attended the Kick-Off Breakfast.

Please activate some Widgets.